My Journey to Self-Publishing: Marketing 1-My Press Release

Igniting Imagination with Nellie Jacobs Internet talk radio show is now celebrating 10, 600 listeners …and growing more than one hundred listeners a week! Take the Listener Challenge! Click here for details and stat updates.

On Tuesday, I checked the printer’s proof of Making Opportunity Knock, and it’s a go! The book will be shipped to the warehouse book distribution centre in the next two weeks.

As part of my marketing plan, I have taken considerable time and re-writes to develop two letters.

One is a personal email to be sent to my friends and wider network, telling them what I’ve been up to, with details about Mining Your Resources series of books and in particular  Making Opportunity Knock, the first to be published this month, who it’s for, what it’s about, and that it can be currently be purchased on my site. I’ve attached two pdf documents:

1. Click here to see/read beautiful back/front bookcover of Making Opportunity Knock
 2. Click here to download/print “Mining Your Resources” bookmarks to use/distribute.

I ask friends and relatives in my network to forward that email to their networks.

The second letter is a press release to be sent to media.  It is copied below-and images added:


 For Immediate Release

Upheaval in Publishing = Infinite Opportunities

With such venerable institutions such as book distributor H B Fenn—Canada’s largest independently owned book distributor—and publishing house Key Porter shutting down, and Borders filing for Chapter 11 in the United States (effectively closing about a third of its 674 retail bookstores), what future does an author face?

“The publishing world is definitely experiencing an upheaval,” says best-selling author Nellie Jacobs, a former Newsletter Chair of the Writers Union of Canada. Jacobs believes that these events in the publishing industry reflect what is happening in other fields around the world. Yet, she says, these devastating changes can be blessings in disguise.

 “Just as the economic downturn forced all types of businesses globally to retract, downsize or collapse altogether, fantastic new opportunities are emerging for both companies and individuals in any industry.”

Jacobs concludes that because so much is unpredictable and unknown today, there is no one expert who can tell you the right thing to do or path to follow. Everything is in flux. It’s all about transformation, rejuvenation—and making opportunity knock.

Jacobs knows about such things. During most of 2010 she underwent tests and appointments in preparation to donate her kidney. To calm anxiety about the upcoming surgery, she immersed herself in a frenzy of creative activity. One outcome is the upcoming “Mining Your Resources” series of books she is proudly self-publishing.

 Click here to download 12-page 2011 full colour catalogue.

“There are no distinct rules or business models right now. Think about what happened to the music industry, and how songwriters and performers must keep adapting ways to reach an audience in an ever-changing environment.”

Studies indicate that “52 percent of all books are not sold in bookstores.”[1] In considering what marketing and market opportunities might be available, Jacobs says she was motivated by the individuals who generously shared their personal stories and lessons learned in interviews for her inspirational, self-help series.

 

Determined to follow their entrepreneurial spirit, she decided to market the series’ first book in new ways, starting at a grass roots level.  While approaching Canada-wide non-traditional retailers in addition to traditional bookstores, Jacobs expects to market with book signings/talks through home parties, book clubs, study groups, businesses, schools and organizations as well as offering online presentations and interviews. She’s taking advantage of social media networks. To spread the word and reach listeners—and potential readers—worldwide, beginning in mid-March she will be co-hosting a “How Have You Made Opportunity Knock?” phone-in series on her Internet talk radio show.

She is also chronicling her self-publishing journey on a blog.

Continually mining her own resources, Jacobs is an award-winning artist who has designed her own business cards, bookmarks*, 12-page full colour 2011 book catalogue, and website.

“Mining Your Resources” Business Card

“It’s all about creative thinking and innovative solutions. It’s about mining the vast resources within you, along with identifying and taking advantage of infinite opportunities available out there.”

March 21, 2011 is publication date of Making Opportunity Knock, volume one in the “Mining Your Resources” book and workshop series developed by Nellie Jacobs.  For more details, visit www.nelliejacobs.com. A portion of proceeds from these books will be donated to Toronto General & Western Hospital Foundation to support ongoing research for the Kidney Transplant Program at Toronto General Hospital.


You are welcome to make comments.

All the best!

Creatively Yours,

Nellie

Next Post: Marketing 2 

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LINKS:Website: http://www.ignitingimagination.com

Internet Radio Show: http://blogtalkradio.com/igniting-imagination

Facebook: http://www.facebook.com/nelliejacobs

Linkedin: http://www.linkedin.com/in/nelliejacobs

Twitter: http://twitter.com/nelliejacobs

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[1] http://selfpublishingresources.com/resources/books-news-and-publishing-industry-statistics

Starring Violette Clarke!! Turning Passion into Products & Services-Part 8

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This is the eighth in an ongoing series featuring worldwide creative-thinkers’ responses  to questions about creativity posted previously on this site.  

Violette Clark

Please welcome artist Violette Clark who years ago shared her  personal story on my Creativity-Bites blog.  Violette is a fabulous marketer of her products and services, and generously offers her  tactics below. (Click on any image to enlarge)

What you do and what product(s) and/or service(s) you offer that developed as a result of your passion.

I am an artist and creative spirit. My passion is to inspire people to embrace who they are through the vehicle of their creativity. I have had a book published – Journal Bliss: Creative Prompts to Unleash Your Inner Eccentric (North Light Books).  From there I created a couple of online classes on Visual Journaling.  I’m in the process of creating self-esteem kits for teens. I also teach visual Journaling to teens and women. I have been teaching workshops – in different art forms for 30 years.  Right now I’m focusing on teaching Visual Journaling/mixed media to teens and women. 

 
 

 

Violettes Products and Services

 How you came about to create it or them?

How did I come to create them? 

Well the path to my book Journal Bliss was not an easy or quick one.  First I had my art and projects published on online zines, and then on physical magazines. Then from there to paper arts magazines like Cloth Paper Scissors, Somerset, Altered Couture, Haute Handbags, etc.  The book opened doors which led me to create online classes.

As for teaching workshops I have been doing this for 30 years in some shape or form artistically. Regarding my online classes I had to teach myself how to shoot video and how to work in Indesign (so I could create PDF files).

 It’s been a big learning curve for me. I am fortunate to have a partner who is a techie so he can help me along the way.

 Your target market

Violettes Studio

My target market is women between the ages of 40 and 65. However, I’ve had folks as young as teens interested in my work (as is evidence from the workshops I am teaching) and women into their 70’s.

 How do you market?

I

  • have an e-zine
  • blog 5 days a week (and have done so for 5 years)
  • took out ads in a paper arts magazine
  • article market (e-zine articles)
  • do online interviews/podcasts
  • have had virtual book tours
  • create YouTube videos
  • have been on TV locally and internationally (HGTV Weird Homes and numerous Local TV shows)
  • do art demos in local craft and art stores/galleries
  • been in the newspapers promoting my book and classes
  • have a Ning site, Flickr site, Cafepress store
  • recently had a table at the B.C. Art Teachers Conference with my books and promoting classes
  • had my website on the back of my van (it’s now sitting idle in the driveway)
  • wear my art – literally – my soldered art prints, painted purses (which cause people to ask me about it and then I tell them what I do)
  • had projects in magazines with my contact info on the bottom of the article
  • create colourful bookmarks with my information on the back and give these out freely to folk
  • had contests on my blog and given away art and books
  • am on Facebook and Twitter and talk about art and blog posts on there
  • am a designer for The Art Glitter Institute, so create projects online for them at http://artglitterblog.blogspot.com/
  • call local women’s centers and also neighbourhood houses to see if they would like me to teach a class – and am teaching Visual journaling to teens as a result
  • recently called my therapist (from the past) and given her my self-esteem kit to see what she thought of it – she now might have me teach a class on self-esteem using art. 
  • joined Toastmasters so that I can go out and do some public speaking on creativity which will enable me to sell my books and products after the talks.
  • created short YouTube videos to promote my book and 2 online classes (I also have a third class) I am sure I’m missing something.

Violettes Art

As you can see I try many different things to get the word out there.  You can find some articles and projects here:

http://www.creativity-portal.com/howto/a/violette/index.html 

 Contact information/website.

You can contact me via my website http://www.violettesfolkart.com. Check out my YouTube videos at: http://www.youtube.com/user/creativeboho or e-mail: violetteclark@shaw.ca

________________

Your comments and feedback to this posting are more than welcome.  

If you would like to send your own opinions, ideas and experiences, click here for the questions. When you’ve completed them, click here to send your responses and contact details 

You and your story may be mentioned in my book-in-progress about mining creativity, with acknowledgement and reference to you and your contact information.

 Please forward the link to this site to anyone in your network who might be interested in reading them and/or participating.  

 All the best.   

Creatively yours,        

Nellie 

__________     

To listen to archived Igniting Imagination with Nellie Jacobs broadcasts, click here.

Do you want to share your creative story? Click here to send your answers to the above questions.

* Nellie cannot guarantee the safety or reliability of any linked website. 

Twitter:@nelliejacobs  

Linkedin: http://www.linkedin.com/in/nelliejacobs

Now Published!

 Nellie’s newest book,Volume 1 in “Mining Your Resources” Series. Details, and to order:  Click here

Nellie’s artwork and photography are also available for sale on many products.  Click here to view.

Creativity: Questions & Answers-Part 7: Barbara Florio Graham

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This is the seventh in a series featuring worldwide creative-thinkers’ responses  to questions about creativity posted previously on this site.  

Please welcome Barbara Florio Graham, a writer, teacher and communications consultant. Her book “Musings”  was a winner in the 2002  Cat Writers’ Association, Inc. communications contest. Visit Barbara’s website at  www.SimonTeakettle.com

 1. What is a creative environment?

Any environment can be enhanced to stimulate creativity. If you work all day in a small cubicle with neutral walls decorated only with calendars, charts, and the occasional family photo, it’s very difficult to think creatively.

 How do you define it?

 A creative environment is full of things that stimulate your right brain. The ideal surroundings include plants, running water (perhaps a table fountain), a view outside where you can see nature (my office overlooks a large pine tree and bird feeders), and lots of visual images: not just photos, but posters, drawings, abstract as well as conventional art.

What do you need to be at your creative best? How do you/can we develop a creative environment to promote day-to-day creative-thinking and solutions at home, school and in business? (You can refer to physical space, attitudes, systems, beliefs, etc.)

 In addition to the surroundings I’ve described above, anyone can move into a space that’s more right-brain friendly, such as the courtyard or lobby of a building where there is art, plants, a fountain, and different kinds of seating from your office chair. Taking a walk outdoors is helpful, and those who work at home (or tend to brainstorm problems while they’re at home) will find that taking a shower or a bath can help. Water is a great stimulant for the right brain. 

 2. What are the common obstacles and fears people commonly face when called to use their creativity?

I mentor writers, and many complain about writer’s block. But that is almost always caused by fear. If you don’t attempt something, you can’t fail! Thinking you might not be able to do something is a sure way to shut down and become more frustrated.

 What solutions do you have?

 I teach an online course, called Tapping Your Innate Creativity, that has received rave evaluations from participants since I first began to offer it in hands-on workshops two decades ago. The lessons and exercises are original with me, and everyone who has taken the course tells me they really work.

3. What strategies are available for people to access their creativity?

I describe a great many in my course, and work individually with participants to help them along the way, because each person  is different.

4. In what ways are you creative?

 The best testament to my creativity is my famous cat, who owns the company, has been featured on radio and TV, wrote an award-winning book, and has a blog. I created the persona more than 30 years ago, and the third (real) cat to carry the name Simon Teakettle heads a MEWSical Society with 33 cats from six countries plus a parrot. He now has a Facebook Fan Club, and the fan page on his website includes several dogs, birds, a rabbit, an alpaca and a llama. How creative is that!

In what ways do you contribute to the creative process/outcomes for others?

By working with writers and entrepreneurs I mentor, and through my online course.

________________

Your comments and feedback to this posting are more than welcome.  

If you would like to send your own opinions, ideas and experiences, click here for the questions. When you’ve completed them, click here to send your responses and contact details 

You and your story may be mentioned in my book-in-progress about mining creativity, with acknowledgement and reference to you and your contact information.

 Please forward the link to this site to anyone in your network who might be interested in reading them and/or participating.  

 All the best.   

Creatively yours,        

Nellie 

__________     

To listen to call-ins discussing “Creativity and Innovation in Our Homes, Schools and Workplaces” with co-host World Creativity and Innovation Week April 15-21 co-founder and Creativityland CEO Marci Segal, click here to tune in to Part One on Episode 29 and Part Two on Episode 30

* Nellie cannot guarantee the safety or reliability of any linked website. 

For information about upcoming radio broadcasts, creative opportunities/events, and news, sign up on this site in the right column to get notification of a new blog posting. 

Twitter:@nelliejacobs  

Linkedin: http://www.linkedin.com/in/nelliejacobs

Upcoming Book Launch: Order Now/Pay Later!!!
    

 

 

Nellie’s newest book “Magical MousePainting®– A Tool for Computer Creativity” . One book/two covers. You choose. Details:  http://bit.ly/31ZE8Z

* Lessons learned from people I’ve met-Part 3

PERSEVERANCE

oil wellIn November, 1946, Imperial Oil sent Vern “Dry Hole” Hunter to Leduc, Alberta to set up a drilling rig on Mike Turta’s farm. For 10 weeks of freezing weather, his crew drilled to the depth of 1,544 metres – with no success. The men wanted “to give up, but Hunter had them drill just one more metre.”  On Friday, February 13th, they hit the gusher that began Alberta’s post-war oil boom. *

What does this true story have to do with my own experience? It’s all about that extra step. I have a very small story about someone I met a couple of months ago that illustrates the point.

On February 14th,  my husband and I leisurely drove around Lake Muskoka, arriving in Bracebridge, Ontario in late afternoon, both of us a bit cranky with hunger – we hadn’t yet had lunch.

On the outskirts of town, he suggested we stop at the local Harvey’s/Swiss Chalet for a quick bite. I refused.

Hearts

Click on design by NJ

“Look,” I said, “it’s Valentine’s Day, we tried to book a dinner at our two favourite restaurants. We were disappointed that they were each closed for the season.  So, I’m happy to prepare a dinner at home; but, the last thing I want now is a quick bite of fast food even though I’m really, really hungry. Let’s make this a bit more romantic and pleasurable.”

He agreed. We parked on the main street and walked down its hill and and then back up looking for an imaginary little shop, quaint in decor, clean, inviting, with loving home-cooked meals and decent, caring staff. We found stores closed (a sign of the times) and cafes that promised good food but didn’t deliver it. 

Colder, much more tired and much crabbier, we ended standing next to the car, ready to get in and drive home. “Let’s just go up the hill a bit and see if there’s something new there,” I suggested. To his credit, my husband again agreed.

Fine Thymes restaurant window. Bracebridge, Ontario

Fine Thymes restaurant window. Bracebridge, Ontario

Just one shop further up the hill we found it! Hestitatingly, we opened its door, stepped into the warmth and  the delicious aromas of home-cooked soups and baked goods of the Fine Thymes Restaurant and Tea-Room.

Proprietor Elizabeth welcomed us and waved us to a table next to  the picture window overlooking the street. There was obvious attention to detail in every corner. Tables and walls were even decorated with red hearts, honouring the day. As soon as we sat down, the proprietor welcomed us with complimentary hot, pink drinks served in small glasses.

We ordered freshly made soups, sandwiches, and salads. Elizabeth used unusal ingredients and herbs. Food was delicious. Since it was late in the afternoon, we chatted until closing time with her and her partner Claude about their backgrounds, business, fishing, and travelling. It was such a delightful time to spend with lovely people – and we made a newfound discovery to recommend to all our friends!

 Lessons Learned

1. To achieve any goal, identify what you want, and why.

2. Persevere to find/get what you’re looking for.

(To read about and listen to Episode 4 about Perseverance, the creative theme of my talk radio interview with Neil Doctorow, turn on your speakers and click here)

3. Often, getting to your goal means taking just one more step.

Creatively Yours,

Nellie

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LINKS:Website: http://www.ignitingimagination.com

Internet Radio Show: http://blogtalkradio.com/igniting-imagination

Facebook: http://www.facebook.com/nelliejacobs

Linkedin: http://www.linkedin.com/in/nelliejacobs

Twitter: http://twitter.com/nelliejacobs

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* From the National Post newspaper, Friday, February 13, 2009.