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On Tuesday, I checked the printer’s proof of Making Opportunity Knock, and it’s a go! The book will be shipped to the warehouse book distribution centre in the next two weeks.
As part of my marketing plan, I have taken considerable time and re-writes to develop two letters.
One is a personal email to be sent to my friends and wider network, telling them what I’ve been up to, with details about Mining Your Resources series of books and in particular Making Opportunity Knock, the first to be published this month, who it’s for, what it’s about, and that it can be currently be purchased on my site. I’ve attached two pdf documents:
I ask friends and relatives in my network to forward that email to their networks.
The second letter is a press release to be sent to media. It is copied below-and images added:
For Immediate Release
Upheaval in Publishing = Infinite Opportunities
With such venerable institutions such as book distributor H B Fenn—Canada’s largest independently owned book distributor—and publishing house Key Porter shutting down, and Borders filing for Chapter 11 in the United States (effectively closing about a third of its 674 retail bookstores), what future does an author face?
“The publishing world is definitely experiencing an upheaval,” says best-selling author Nellie Jacobs, a former Newsletter Chair of the Writers Union of Canada. Jacobs believes that these events in the publishing industry reflect what is happening in other fields around the world. Yet, she says, these devastating changes can be blessings in disguise.
“Just as the economic downturn forced all types of businesses globally to retract, downsize or collapse altogether, fantastic new opportunities are emerging for both companies and individuals in any industry.”
Jacobs concludes that because so much is unpredictable and unknown today, there is no one expert who can tell you the right thing to do or path to follow. Everything is in flux. It’s all about transformation, rejuvenation—and making opportunity knock.
Jacobs knows about such things. During most of 2010 she underwent tests and appointments in preparation to donate her kidney. To calm anxiety about the upcoming surgery, she immersed herself in a frenzy of creative activity. One outcome is the upcoming “Mining Your Resources” series of books she is proudly self-publishing.
“There are no distinct rules or business models right now. Think about what happened to the music industry, and how songwriters and performers must keep adapting ways to reach an audience in an ever-changing environment.”
Studies indicate that “52 percent of all books are not sold in bookstores.” In considering what marketing and market opportunities might be available, Jacobs says she was motivated by the individuals who generously shared their personal stories and lessons learned in interviews for her inspirational, self-help series.
Determined to follow their entrepreneurial spirit, she decided to market the series’ first book in new ways, starting at a grass roots level. While approaching Canada-wide non-traditional retailers in addition to traditional bookstores, Jacobs expects to market with book signings/talks through home parties, book clubs, study groups, businesses, schools and organizations as well as offering online presentations and interviews. She’s taking advantage of social media networks. To spread the word and reach listeners—and potential readers—worldwide, beginning in mid-March she will be co-hosting a “How Have You Made Opportunity Knock?” phone-in series on her Internet talk radio show.
She is also chronicling her self-publishing journey on a blog.
Continually mining her own resources, Jacobs is an award-winning artist who has designed her own business cards, bookmarks*, 12-page full colour 2011 book catalogue, and website.
“Mining Your Resources” Business Card
“It’s all about creative thinking and innovative solutions. It’s about mining the vast resources within you, along with identifying and taking advantage of infinite opportunities available out there.”
March 21, 2011 is publication date of Making Opportunity Knock, volume one in the “Mining Your Resources” book and workshop series developed by Nellie Jacobs. For more details, visit www.nelliejacobs.com. A portion of proceeds from these books will be donated to Toronto General & Western Hospital Foundation to support ongoing research for the Kidney Transplant Program at Toronto General Hospital.
You are welcome to make comments.
All the best!
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