My Journey to Self-Publishing: Marketing 1-My Press Release

Igniting Imagination with Nellie Jacobs Internet talk radio show is now celebrating 10, 600 listeners …and growing more than one hundred listeners a week! Take the Listener Challenge! Click here for details and stat updates.

On Tuesday, I checked the printer’s proof of Making Opportunity Knock, and it’s a go! The book will be shipped to the warehouse book distribution centre in the next two weeks.

As part of my marketing plan, I have taken considerable time and re-writes to develop two letters.

One is a personal email to be sent to my friends and wider network, telling them what I’ve been up to, with details about Mining Your Resources series of books and in particular  Making Opportunity Knock, the first to be published this month, who it’s for, what it’s about, and that it can be currently be purchased on my site. I’ve attached two pdf documents:

1. Click here to see/read beautiful back/front bookcover of Making Opportunity Knock
 2. Click here to download/print “Mining Your Resources” bookmarks to use/distribute.

I ask friends and relatives in my network to forward that email to their networks.

The second letter is a press release to be sent to media.  It is copied below-and images added:


 For Immediate Release

Upheaval in Publishing = Infinite Opportunities

With such venerable institutions such as book distributor H B Fenn—Canada’s largest independently owned book distributor—and publishing house Key Porter shutting down, and Borders filing for Chapter 11 in the United States (effectively closing about a third of its 674 retail bookstores), what future does an author face?

“The publishing world is definitely experiencing an upheaval,” says best-selling author Nellie Jacobs, a former Newsletter Chair of the Writers Union of Canada. Jacobs believes that these events in the publishing industry reflect what is happening in other fields around the world. Yet, she says, these devastating changes can be blessings in disguise.

 “Just as the economic downturn forced all types of businesses globally to retract, downsize or collapse altogether, fantastic new opportunities are emerging for both companies and individuals in any industry.”

Jacobs concludes that because so much is unpredictable and unknown today, there is no one expert who can tell you the right thing to do or path to follow. Everything is in flux. It’s all about transformation, rejuvenation—and making opportunity knock.

Jacobs knows about such things. During most of 2010 she underwent tests and appointments in preparation to donate her kidney. To calm anxiety about the upcoming surgery, she immersed herself in a frenzy of creative activity. One outcome is the upcoming “Mining Your Resources” series of books she is proudly self-publishing.

 Click here to download 12-page 2011 full colour catalogue.

“There are no distinct rules or business models right now. Think about what happened to the music industry, and how songwriters and performers must keep adapting ways to reach an audience in an ever-changing environment.”

Studies indicate that “52 percent of all books are not sold in bookstores.”[1] In considering what marketing and market opportunities might be available, Jacobs says she was motivated by the individuals who generously shared their personal stories and lessons learned in interviews for her inspirational, self-help series.

 

Determined to follow their entrepreneurial spirit, she decided to market the series’ first book in new ways, starting at a grass roots level.  While approaching Canada-wide non-traditional retailers in addition to traditional bookstores, Jacobs expects to market with book signings/talks through home parties, book clubs, study groups, businesses, schools and organizations as well as offering online presentations and interviews. She’s taking advantage of social media networks. To spread the word and reach listeners—and potential readers—worldwide, beginning in mid-March she will be co-hosting a “How Have You Made Opportunity Knock?” phone-in series on her Internet talk radio show.

She is also chronicling her self-publishing journey on a blog.

Continually mining her own resources, Jacobs is an award-winning artist who has designed her own business cards, bookmarks*, 12-page full colour 2011 book catalogue, and website.

“Mining Your Resources” Business Card

“It’s all about creative thinking and innovative solutions. It’s about mining the vast resources within you, along with identifying and taking advantage of infinite opportunities available out there.”

March 21, 2011 is publication date of Making Opportunity Knock, volume one in the “Mining Your Resources” book and workshop series developed by Nellie Jacobs.  For more details, visit www.nelliejacobs.com. A portion of proceeds from these books will be donated to Toronto General & Western Hospital Foundation to support ongoing research for the Kidney Transplant Program at Toronto General Hospital.


You are welcome to make comments.

All the best!

Creatively Yours,

Nellie

Next Post: Marketing 2 

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LINKS:Website: http://www.ignitingimagination.com

Internet Radio Show: http://blogtalkradio.com/igniting-imagination

Facebook: http://www.facebook.com/nelliejacobs

Linkedin: http://www.linkedin.com/in/nelliejacobs

Twitter: http://twitter.com/nelliejacobs

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[1] http://selfpublishingresources.com/resources/books-news-and-publishing-industry-statistics

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Life Metaphors

#1 - MountaintopIn my introduction for the last Internet radio show of Season 2, (Episode 24-Cliff Sutton: Communicating Effectively)  I said I love using metaphors. Metaphors help clarify, exemplify or simplify complexities facing us.
 
For example, years ago, I became fascinated with rocks. Over time, until today, I’ve photographed and painted them.

 My very first large sheet of water colour painting, Life Series #2, was created in one of several series of classes I took that were led by Elaine Gitalis, an extraordinary instructor and fine artist. 

Life Series #2. Copyright Nellie Jacobs 2009

Life Series #2. Copyright Nellie Jacobs 2009

Since then, I’ve created many rock paintings in all kinds of styles and media:
Life Series # 5. Watercolour. Copyright 2009 Nellie Jacobs

Life Series # 5. Watercolour. Copyright 2009 Nellie Jacobs

   Life series #1, below, was my first experiment in shape, lighting and shading. It was also a study in negative and positive space:

Life Series # 1, Rocky Crag. Watercolour. Copyright 2009 Nellie Jacobs

Life Series # 1, Rocky Crag. Watercolour. Copyright 2009 Nellie Jacobs

When I began Magical MousePainting™ (computer painting with a mouse using the Microsoft Paint application), I couldn’t help but create illustrations of rocks and mountains:
 rocks
Same drawing, inverted colours:
rocks-invertcolours
 
Here’s a different perspective:
Picture Perfect. Copyright Nellie Jacobs 2009

Picture Perfect. Copyright Nellie Jacobs 2009

In the week-end nature and photography retreat I attended in April, rocks were again a focus of many of my pictures:

Copyright 2009 Nellie Jacobs

Copyright 2009 Nellie Jacobs

Lessons Learned

1. Rocks can represent the positive characteristics of people.

Copyright Nellie Jacobs 2009

Copyright 2009 Nellie Jacobs

Rocks symbolize steadiness, permanance, reliability and strength. All of these are fine features I look for in colleagues and friends.

2. Like rocks, people come in all different sizes, shapes and colors. The source of their creation and their history are varied, as well. 

Copyright 2009 Nellie Jacobs

Copyright 2009 Nellie Jacobs

3. Like rocks, people can be surface (interested mainly in events) or deep (interested in ideas).  

Into the depths. Copyright Nellie Jacobs, 2009

Into the depths. Copyright Nellie Jacobs, 2009

 I love the way these rocks below nestle into each other like friends sharing secrets, or maybe recipes:

Copyright Nellie Jacobs 2009

Copyright Nellie Jacobs 2009

What are some metaphors you like to use or that fascinate you?

Creatively Yours,

Nellie Jacobs

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Through her Igniting Imagination programs and services, creativity consultant Nellie Jacobs stimulates creative-thinking, providing tools to individuals, organizations and companies to help ‘mine’ hidden or latent human resources for the personal and professional betterment of all.

All Igniting Imagination with Nellie Jacobs talk radio episodes are numbered and archived for your listening pleasure, inspiration and convenience at http://www.blogtalkradio.com/Igniting-Imagination.

Seasons 1 and 2 guest photos, profiles, topics and links to their episodes are posted on at www.ignitingimagination.com. Just follow the links.

Twitter:@nelliejacobs                                                                                                                   

Linkedin: http://www.linkedin.com/in/nelliejacobs

Celebrating 2 Successful Seasons!!

To celebrate the completion of Seasons 1 and 2 of my Internet radio interview series, on June 9th, 2009 I was pleased to host a dinner for 14 show guests who lived in the general vicinity.
Igniting Imagination Guest Celebration Dinner June 9, '09

Igniting Imagination Guest Celebration Dinner June 9, '09

In this group photo, from left to right are:  Marci Segal, Kevin Loberg, Wendy Woods, Marty Lager, Sandy Naiman, Moira Sutton, Claire Sookman, me, Cliff Sutton , Sandy Offenheim, Thelma Barer-Stein, Marlene Walker, Joel Walker, Michele Mele and, in front, Marla Lukofsky. (Click on any photo to see an enlargement.)

On arrival, each guest was handed a place card with their name to reserve their spot at the dining table, a name tag, a pencil, and a sheet of paper with an icebreaker exercise.

Ice-breakers, name tags, etc. ready and waiting....

Ice-breakers, name tags, etc. ready and waiting....

Lesson Learned #1: We can have conversations with anyone if only we know what to ask.

The purpose of the icebreaker was to (1) give people an opportunity to meet and talk with everyone, (2) demonstrate how each of us has so many points of reference,  (3) open the door for interaction and exchange of information, and (4) indicate the various ways we are connected.

Lesson Learned #2: If you show a genuine interest, people like to talk about themselves and share their histories.

Whether guests were introverted or outgoing all bravely took part, fully buying into the concept. The hour before dinner was filled with laughter and conversation as all were busy talking, sharing, introducing each other and helping fill in the forms. It turned out that many people had much in common, several knew each other previously and some made connections for the future. By the time we sat for dinner, there was such a spirit, laughter and camaraderie that permeated the rest of the evening.

Mary Minaudo sent her regrets and this beautiful bouquet of roses-my favourite flower!

Mary Minaudo sent her regrets and this beautiful bouquet of roses-my favourite flower!

Try the challenge. Download the icebreaker: Radio Guest Celebration Dinner-Matching Game. Match the columns. I made the mistake of asking about allergies and food dislikes and received back a considerable list – which became part of the game.

Lesson Learned # 3: We’re aware of only a fraction of what there is to know about the people in our lives.

How well do you know your family members, colleagues or friends?  Interview them and create your own game. If you do it in the style shown here, you can have as many columns and categories as your wish. For example, in one column, list their names. In another, list degrees, qualifications, volunteer or work positions each person has held. In a third, list a current job title or theme and, in the fourth, such items as passions, positive characteristics, favorite pastimes, colours, foods, movies, TV programs or books.

Getting to know each other more deeply not only adds to the enjoyment of relationships, but is also a process that can  teach us a lot about ourselves.

Creatively Yours,

Nellie

______________

Through her Igniting Imagination programs and services, creativity consultant Nellie Jacobs stimulates creative-thinking, providing tools to individuals, organizations and companies to help ‘mine’ hidden or latent human resources for the personal and professional betterment of all.

All Igniting Imagination with Nellie Jacobs talk radio episodes are numbered and archived for your listening pleasure, inspiration and convenience at http://www.blogtalkradio.com/Igniting-Imagination.

Seasons 1 and 2 guest photos, profiles, topics and links to their episodes are posted on at www.ignitingimagination.com. Just follow the links.

Twitter:@nelliejacobs                                                                                                                    Linkedin: http://www.linkedin.com/in/nelliejacobs