I was fortunate to visit the remarkable, thought-provoking Van Gogh exhibit at the National Gallery of Canada in Ottawa.
I came away with my mind spinning with all sorts of thoughts/inspiration/ideas. However, the particularly burning question that consumed me was how Van Gogh-who barely sold a painting in his lifetime-without current influence of social media became so famous in the years following his untimely death.
Curiosity overtook. I conducted intensive research (simply Googling “How did Van Gogh become famous?”) and, to my surprise, I discovered two sites that begin to answer the question:
1. The Woman Who Brought Van Gogh to the World
2. Johanna van Gogh-Bonger
Barely a year after Vincent’s death, his own brother and steadfast supporter Theo died. Theo’s wife Joanna was left a widow with a baby, an art gallery – and an entire catalogue of her brother-in-law’s paintings. Relying on her late husband’s advice to keep the collection together, as well as the experience and support of trusted friends and experts in business, she set out to create a buzz….
Johanna’s strategies were so successful over time they became what we would now refer to as viral.
Always curious about the road people travel towards their successes, I would love to know exactly how YOU created a buzz for your products and services? Share with readers your experiences, viewpoints, and suggestions in the comment section below.
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