Starring Violette Clarke!! Turning Passion into Products & Services-Part 8

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This is the eighth in an ongoing series featuring worldwide creative-thinkers’ responses  to questions about creativity posted previously on this site.  

Violette Clark

Please welcome artist Violette Clark who years ago shared her  personal story on my Creativity-Bites blog.  Violette is a fabulous marketer of her products and services, and generously offers her  tactics below. (Click on any image to enlarge)

What you do and what product(s) and/or service(s) you offer that developed as a result of your passion.

I am an artist and creative spirit. My passion is to inspire people to embrace who they are through the vehicle of their creativity. I have had a book published – Journal Bliss: Creative Prompts to Unleash Your Inner Eccentric (North Light Books).  From there I created a couple of online classes on Visual Journaling.  I’m in the process of creating self-esteem kits for teens. I also teach visual Journaling to teens and women. I have been teaching workshops – in different art forms for 30 years.  Right now I’m focusing on teaching Visual Journaling/mixed media to teens and women. 

 
 

 

Violettes Products and Services

 How you came about to create it or them?

How did I come to create them? 

Well the path to my book Journal Bliss was not an easy or quick one.  First I had my art and projects published on online zines, and then on physical magazines. Then from there to paper arts magazines like Cloth Paper Scissors, Somerset, Altered Couture, Haute Handbags, etc.  The book opened doors which led me to create online classes.

As for teaching workshops I have been doing this for 30 years in some shape or form artistically. Regarding my online classes I had to teach myself how to shoot video and how to work in Indesign (so I could create PDF files).

 It’s been a big learning curve for me. I am fortunate to have a partner who is a techie so he can help me along the way.

 Your target market

Violettes Studio

My target market is women between the ages of 40 and 65. However, I’ve had folks as young as teens interested in my work (as is evidence from the workshops I am teaching) and women into their 70’s.

 How do you market?

I

  • have an e-zine
  • blog 5 days a week (and have done so for 5 years)
  • took out ads in a paper arts magazine
  • article market (e-zine articles)
  • do online interviews/podcasts
  • have had virtual book tours
  • create YouTube videos
  • have been on TV locally and internationally (HGTV Weird Homes and numerous Local TV shows)
  • do art demos in local craft and art stores/galleries
  • been in the newspapers promoting my book and classes
  • have a Ning site, Flickr site, Cafepress store
  • recently had a table at the B.C. Art Teachers Conference with my books and promoting classes
  • had my website on the back of my van (it’s now sitting idle in the driveway)
  • wear my art – literally – my soldered art prints, painted purses (which cause people to ask me about it and then I tell them what I do)
  • had projects in magazines with my contact info on the bottom of the article
  • create colourful bookmarks with my information on the back and give these out freely to folk
  • had contests on my blog and given away art and books
  • am on Facebook and Twitter and talk about art and blog posts on there
  • am a designer for The Art Glitter Institute, so create projects online for them at http://artglitterblog.blogspot.com/
  • call local women’s centers and also neighbourhood houses to see if they would like me to teach a class – and am teaching Visual journaling to teens as a result
  • recently called my therapist (from the past) and given her my self-esteem kit to see what she thought of it – she now might have me teach a class on self-esteem using art. 
  • joined Toastmasters so that I can go out and do some public speaking on creativity which will enable me to sell my books and products after the talks.
  • created short YouTube videos to promote my book and 2 online classes (I also have a third class) I am sure I’m missing something.

Violettes Art

As you can see I try many different things to get the word out there.  You can find some articles and projects here:

http://www.creativity-portal.com/howto/a/violette/index.html 

 Contact information/website.

You can contact me via my website http://www.violettesfolkart.com. Check out my YouTube videos at: http://www.youtube.com/user/creativeboho or e-mail: violetteclark@shaw.ca

________________

Your comments and feedback to this posting are more than welcome.  

If you would like to send your own opinions, ideas and experiences, click here for the questions. When you’ve completed them, click here to send your responses and contact details 

You and your story may be mentioned in my book-in-progress about mining creativity, with acknowledgement and reference to you and your contact information.

 Please forward the link to this site to anyone in your network who might be interested in reading them and/or participating.  

 All the best.   

Creatively yours,        

Nellie 

__________     

To listen to archived Igniting Imagination with Nellie Jacobs broadcasts, click here.

Do you want to share your creative story? Click here to send your answers to the above questions.

* Nellie cannot guarantee the safety or reliability of any linked website. 

Twitter:@nelliejacobs  

Linkedin: http://www.linkedin.com/in/nelliejacobs

Now Published!

 Nellie’s newest book,Volume 1 in “Mining Your Resources” Series. Details, and to order:  Click here

Nellie’s artwork and photography are also available for sale on many products.  Click here to view.

Does the ‘Law of Attraction’ Really Work?

Napoleon Hill-Think and Grow RichAfter years of hearing/reading about it, I finally bought and just finished going through Napoleon Hill’s “Think and Grow Rich.” 

The points Hill makes are as relevant today as they were in 1937 when the book was first published. Without doubt, the key messages throughout his book are the source of so many current bestselling self-help books/programs such as The Secret, the genesis of the Master Mind movement, and the ideas behind the Law of Attraction.

logo-radio-show7Does the Law of Attraction really work? In Episode 3 of my Internet radio show,  entrepreneur and consultant Karen Fraser discusses “Making Opportunity Knock”.   I decided to take notice of  any opportunity I was attracting. 

Here’s how the stars aligned recently:

Two week-ends ago I discussed a need for an honest-to-goodness marketer to help me implement and promote the vision I have for products and services.  How would I find that person?

Read on …

Typically, I look after my little grandson on Wednesdays. Last Tuesday morning (two days after the discussion about marketing) I was called in because his regular babysitter was ill.  Later that afternoon I picked up a telephone message inviting me to be a participant in a full day marketing workshop the very next day.  I was able to take advantage of the opportunity because I didn’t have to babysit that day.

The workshop, hosted by Conext Inc., was excellent. Not only did I learn a lot about marketing from the workshop facilitator, I also learned a good deal of information from the other participants. 

Whitby Chamber of Commerce Logo Sept 07For example,   Teresa Shaver, Membership Development Manager of the Whitby Chamber of Commerce and Dave Stell, Communications Specialist with the Ajax-Pickering Board of Trade  both explained that Chambers of Commerce and Boards of Trade are basically the same entity, depending on how they originated, and that they each offer a multitude of benefits to business members who sign up (including networking events and group insurance rates).

Ajax Pickering Board Of Trade new logo - small

Follow-up: I’m meeting with Eric Gilboord, the marketer who impressed me that day. 

Lesson Learned:

1. Be clear about what you want and state it in some form or other.

2. Opportunities will come knocking – and offer many possibilities; if you keep your eyes open and your wits about you, you will identify them.

3. An opportunity becomes a reality if you follow up.

What is your experience with this concept?

Creatively Yours,

Nellie Jacobs

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Through her Igniting Imagination programs and services, creativity consultant Nellie Jacobs stimulates creative-thinking, providing tools to individuals, organizations and companies to help ‘mine’ hidden or latent human resources for the personal and professional betterment of all.

All Igniting Imagination with Nellie Jacobs talk radio episodes are numbered and archived for your listening pleasure, inspiration and convenience at http://www.blogtalkradio.com/Igniting-Imagination.

Seasons 1 and 2 guest photos, profiles, topics and links to their episodes are posted on at www.ignitingimagination.com. Just follow the links.

Twitter:@nelliejacobs                                                                                                                    Linkedin: http://www.linkedin.com/in/nelliejacobs

*Announcing the Launch of “Igniting Imagination with Nellie Jacobs” Internet BlogTalkRadio show

PRESS RELEASE 

Live Broadcast: Thursdays, 10-11 am EST/7-8 am PST

 www.blogtalkradio.com/igniting-imagination 

Nellie Jacobs

Nellie Jacobs

On October 13, 2008 I  joined the burgeoning front ranks of Internet radio hosts with the launch of my weekly Internet talk radio show “Igniting Imagination with Nellie Jacobs,” broadcast live on Thursdays at 10-11 am EST, 7-8 am PST.

 Why take on such a vast new project at a stage in life when most people are either retiring or winding down?

I believe I offer an essential service to people. In these tough times, most everyone needs to look at new opportunities, possibilities and solutions in very creative ways. 

Goals 

My intention was to provide a forum for interaction and communication of creative ideas, resources and personal experiences. This was all researched, planned and in place well before the current devastating economic downturn.

 

My expectation was to feature creativity academics and specialists as well as creative business people and ‘extra’ordinary individuals. Each program would focus on a creative topic of the week. The show would entertain, educate, inspire and creatively stimulate listeners worldwide.

 

Power of the Internet

I quickly realized that the best way reach a wide, international audience was through the Internet. The promotion material of Voice America states that Internet radio listeners are estimated to total 90 million Americans, a number that is growing quickly (having quadrupled in 3 years) and account for 42% of online spending.

 

Research and Choices

When I decided to take my message online, I spent months researching the Internet radio marketplace and found dozens of networks such as Alltalkradio and syndicate Talkzone offering various packages to potential hosts.

 

The ‘catch’ of course is that hosts must  buy airtime in exchange for some training, a show producer, support systems and framework for promotion – depending on the package. The concept is somewhat similar to vanity publishing except that networks and each host partner share their show’s revenue – according to a sliding scale, depending on who is the initiator of advertisers.

 

Networks package prices are wide-ranging, starting from LA Talk Radio‘s $69 (US) per episode. Voice America’s basic program begins at $6700 (US) for a 13 week pilot series with additional options which include streaming video and E-commerce. Networks such as WS Radio also require hosts to buy their audio equipment.

 

Committed to the idea, I waivered about the quality of sound, the true support I’d get and, most definitely I worried about making a very costly commitment to something I didn’t know would work. And then, just  about to take a chance with one network at high cost, I surfed the web one last time and discovered BlogTalkRadio.

 

Similar to written blogs which are available to anyone who signs up, BlogTalkRadio offers virtually free access to broadcasting online. The site’s features compare very favourably with networks that charge fees. Co-founded in 2006 by CEO Alan Levy and COO Bob Charish, it has grown by leaps and bounds. Thousands of BlogTalkRadio hosts broadcast their shows daily, weekly or monthly. Hosts can also opt into a program offering shared revenue of advertising.

 

Benefits

What I like about this system is that we hosts are in control. During our shows both switchboard and chat line pop up on our computer screens. We can click on icons to open lines for callers and mute them when necessary.

 

Although there are inevitable technical glitches, especially with a new system, for me it’s worth the effort.

 

Preparation

In fact, I tend to spend hours preparing guests for their show, pre-interviewing them, making notes, writing up a press release and developing a three to four page script used as a guideline.

 

I see this enterprise as a partnership. Each step of the way is discussed and everything I write about the upcoming interview and in the script is shared with the guest beforehand. I want listeners to get the most possible for tuning in. What’s amazing is that each guest more than buys into the concept. That’s what makes this whole, labour-intensive process so exciting. 

 

Format

Each hour-long episode is divided into four parts:

 

Part 1: Guests reveal relevant tidbits about their background; the road they took to get to this point in their lives; their reasoning, influences, support systems, mentors, heroes; and how this all relates to creative topic of the day.

 

Part 2: Guests discuss in more detail their specialty, their objectives/purpose, what they offer or have available for listeners.

 

Part 3: Guests expand on a ten point list of ‘hints, suggestions and lessons learned’ they develop exclusively for their episode.

 

 Part 4: Phone and chat lines are open for questions and discussion.

 

I chose the time of day specifically so it can be accessed live by virtually anyone, anywhere. Statistics indicate that listening is highest during work hours when terrestrial listening is reduced. 41% listen for 3 hours or more. Listeners can phone in, chat and email to live shows.

 

Archives

Immediately after airing, each show is archived. Listeners can tune into archived shows at their leisure anytime. Archived episodes can be converted to podcasts, sent to ITunes, and uploaded to desktops, websites and blogs. Most of my followers listen to archived shows.

 

Support

In addition to BlogTalkRadio technical staff, a support network of its hosts help each other find solutions to problems they encounter. I’ve learned to edit episodes using Audacity, a free program downloaded after finding out about it through the host listserv.

 

Every step of the way has been an enormous learning curve; however, I creative-x-spot-toolboxlove the challenge. You have to really like figuring things out and being in charge. This system is perfect for me. 

 

This show is another device in the Creative X-Spot® Toolbox I’ve developed to stimulate people’s creative thinking and doing.

 

Marketing

To market the show, I write a weekly e-newsletter detailing that week’s episode, its guest and upcoming events. I send it to my list, media and organizations. My guests also forward it to their networks. I also created this weblog in which I write about issues related to the interviews and  include links, In addition, I post show announcements on a myriad of online social networks.

 

Guest Profiles

Guests are vibrant, imaginative personalities who share their knowledge, passions, experience and expertise in exciting ways. This show provides a wonderful opportunity to spotlight incredibly talented, multi-faceted individuals who have so much to offer. Many of them might otherwise not have had the platform to share so many aspects of what they know with so vast an audience.  These are ordinary ‘real’ people – very much like you and me – who work diligently, often overcoming  considerable challenges, roadblocks and economic downturns to follow their passions and achieve their dreams. 

 

I’m proud to say that every single one of my guests is more than willing to share his/her life stories and reveal their creative secrets. Each one generously offers loads of stimulating practical advice, ideas, suggestions and lessons learned. Anyone can identify with the issues discussed during these shows. Everyone who listens is sure to be inspired in one way or another.

 

For the roster of past and upcoming dynamic guests and topics, visit either my BlogTalk Radio site or my own website.

 

Each episode is truly a fantastic free seminar to ignite the imagination of audiences worldwide.

_______________

Still Life with Candles

Still Life with Candles

 

Creativity Consultant Nellie Jacobs is an award-winning artist and best-selling author whose programs and books stimulate creative thinking and doing.

 

 

 

 

For more information about Nellie’s radio show, criteria for guests, programs and to sign up for Igniting Imagination with Nellie Jacobs weekly e-newsletter, visit www.ignitingimagination.com.

* Poll: Wall of Fear

So many of us are stopped from achieving projects, goals and potential because of what I depict as bricks making up our personal Wall of Fear. Your fears are not unique to you. Which fears are most common? Please contribute to my survey: you are welcome to fill in the ‘bricks’ that relate to you in the poll below.

Wall of Fear

Thank you.

Nellie

www.ignitingimagination.com