It’s one thing to be chomping at the bit, ready-finally-to inspire and change the world; it’s quite another to let the world know you exist. These days, with a bit of imagination anyone engaged in the creativity field is in a terrific position to promote themselves and their creative passion. Countless platforms and websites offer simple tools to help you grow your network and achieve your goals.
If you haven’t already done so, for very little time, money and research, you can start a blog or send out an e-newsletter to your network. (If it’s too difficult to maintain regular postings, invite guests to contribute articles, or offer to write your own for other people’s blogs.) Pitch editors of traditional or online publications with an idea for a regular daily, weekly or monthly column. (Have some samples ready for submission). Consider writing and self-publishing a short e-book that might, for instance, offer a step-by-step guide to your insights, experiences, or expertise. Speaking of specialties, prepare a course to teach in-person or online. Initiate and lead supportive groups. Post comments and share links on social media. Conduct interviews of creative individuals on a podcast series-or offer yourself as a well-informed talk show guest.
Creativity has become the buzz word used in ads, articles and media headlines around the world. The trick is to produce a ‘hook’ for a press release that will lead to a feature story. Plan events relating to current events or holidays. Identify a pressing public concern, its creative solution-and then act on it. As example, after internationally renowned creativity specialist Marci Segal read a 2001 newspaper banner that said creativity was in crisis, she was moved to establish World Creativity and Innovation Week April 15 (Leonardo da Vinci’s birthday) to 21 (WCIW). Through networking and media coverage, WCIW is now celebrated in more than 40 countries worldwide!
Here’s an idea to promote creativity AND yourself immediately. Use WCIW as a newsworthy reason to go out into the community to encourage individuals and groups to do something special to celebrate creativity. Approach businesses, schools, recreation centers, clubs, and public institutions to establish partnerships or guide creative projects. For great ideas, explore https://wciw.org/. Add to the list!
This article was first published in the March, 2014 Creativity Coaching Association Creativity Calling! newsletter